Visit Santa Rosa: Sowing Seeds at the New York Media Reception

Held annually in March in New York City, Visit California hosts a high profile media event. The gathering connects California destinations and tourism businesses with over 80 consumer, lifestyle and travel media representatives. The occasion creates opportunities for a very select group of tourism industry representatives to network and pitch stories to traditional media and digital influencers in key target markets. The quantity of media who attend the event is outstanding, and often, long term relationships are created with the high profile journalists and content producers in attendance.

Despite being hit with the fourth nor’easter in three weeks, Visit Santa Rosa’s Director of Sales, Charlene Lennon, braved the weather, travelled to New York City, and participated in the media reception, proudly representing Santa Rosa at the event in the Big Apple. Charlene commented, “The New York Media Reception is a fantastic opportunity to share with travel writers and key influencers all there is to do, eat, drink, hike, bike and explore in Santa Rosa and Sonoma County.”