Santa Rosa Metro Chamber and Visit Santa Rosa Win Gold at International Hermes Creative Awards
The Santa Rosa Metro Chamber and Visit Santa Rosa are proud to share national recognition from the Hermes Creative Awards, earning two Gold awards and an Honorable Mention for standout marketing and communications work that highlights Santa Rosa as a premier destination and business community.
Administered by the Association of Marketing and Communication Professionals, the Hermes Creative Awards is one of the largest international competitions honoring excellence in marketing, communication, and creative industries. Entries are judged by industry professionals who look for innovation, effectiveness, and overall impact.
Gold Award: Peanuts on Parade Statues Map
Visit Santa Rosa received a Gold Award in the Websites, Mobile & Digital Experiences category for its Peanuts on Parade Statues Map, an interactive digital experience that invites visitors to explore Santa Rosa through the beloved characters of Snoopy and the Peanuts gang.
Developed in partnership with the Charles M. Schulz Museum & Research Center, the program showcases the city’s collection of Peanuts statues while encouraging exploration of local neighborhoods, businesses, and public art.
Project leads included Visit Santa Rosa staff Chelsea Wood and Denise Aver-Phillips.
Gold Award: What Are We Doing Here?! Podcast
The Santa Rosa Metro Chamber and Visit Santa Rosa earned Gold in the Audio & Podcast category for its podcast, What Are We Doing Here?!, which highlights conversations with local leaders, business owners, and community voices shaping Santa Rosa’s future.
Produced in collaboration with Wine Country Radio and The Drive 95.5 FM, the podcast offers insight into economic development, entrepreneurship, and community initiatives across the region.
Project leads included Visit Santa Rosa staff Janelle Meyers and Chelsea Wood.
Listen to our podcast here
Honorable Mention: Third Night Free Campaign
Visit Santa Rosa also received an Honorable Mention in the Advertising & Promotion category for its Third Night Free campaign, a strategic promotion designed to encourage longer stays and deeper visitor engagement.
Created in partnership with Q1Media, the campaign successfully showcased Santa Rosa as an accessible and welcoming destination while driving overnight visitation through discounted hotel stays.
Project leads included Visit Santa Rosa staff Liz Mentelos and Chelsea Wood.
