Santa Rosa Beer Passport | What Are We Doing Here?!
How do you turn the slow season into a reason to visit Santa Rosa? With FeBREWary and the Santa Rosa Beer Passport.
Now celebrating its 10th anniversary, the Santa Rosa Beer Passport is a targeted off-season tourism activation created by the Santa Rosa Metro Chamber’s Visit Santa Rosa program to support local breweries, drive winter visitation, and strengthen our hospitality economy. Launched to boost business during traditionally slower months, the program has become a cornerstone initiative that encourages brewery exploration across Sonoma County while generating measurable economic impact for participating businesses.
Kicking off February 1 and running all year long, the 2026 Santa Rosa Beer Passport invites players to sip their way through participating breweries, earn points, and score a commemorative 10th anniversary medal. A decade in, the program continues to elevate Santa Rosa’s reputation as a must-visit craft beer destination—where Wine Country meets Beer City. Cheers to 10 years!
Sign up at VisitSantaRosa.com/BeerPassport
Must be 21+. Please enjoy responsibly.