City of Santa Rosa's New Business Concierge Program | What Are We Doing Here?!
Starting or growing a business comes with plenty of moving parts, but in Santa Rosa, you don’t have to navigate it alone. The City of Santa Rosa’s Business Concierge Program is designed to provide entrepreneurs and business owners with a built-in support system, offering free, personalized assistance at every stage of the process.
Whether you’re launching a new venture or expanding an existing one, the program connects you with the resources you need to move forward with confidence. From navigating permits and securing business licenses to understanding zoning requirements and exploring access to capital, the Business Concierge Program helps streamline what can often feel like a complex journey.
The City of Santa Rosa's Small Business Ombudsman, Rafael Rivero, emphasizes the City’s commitment to fostering a business-friendly environment. By offering hands-on guidance and direct support, Santa Rosa continues to invest in the long-term success of its local businesses and the strength of its overall economy.
That support doesn’t stop there. Businesses in Sonoma County also have access to additional no-cost resources like the Sonoma Small Business Development Center (SBDC), conveniently hosted at the Santa Rosa Metro Chamber office in downtown Santa Rosa. The SBDC provides free, expert business advising and training for entrepreneurs at any stage--from early idea development to scaling and expansion. Through one-on-one advising, workshops, and access to industry experts, the SBDC helps business owners refine their strategies, improve operations, and unlock new opportunities for growth.
Together, programs like the Business Concierge Program and the Sonoma SBDC reflect a broader commitment to making Santa Rosa and Sonoma County places where businesses can start, grow, and thrive, all backed by a community invested in their success.
Learn more about the Business Concierge Program and how it can support your business.
