Chamber Unveils Brand Evolution at Annual Meeting

On Friday, February 17, the Santa Rosa Chamber of Commerce unveiled the evolution of its brand at its Annual Meeting, announcing a name change to the Santa Rosa Metro Chamber.

In the warm-up to unveiling the new brand, RCU's Brett Martinez gave a presentation on "The Value of a Strong Brand," teeing up the capacity crowd for the Chamber's Communications Committee Chair, Kerry Rego of Kerry Rego Consulting, to reveal the Chamber’s brand evolution. The new branding, including new logos and a revamped website, will roll out this week.

The new name reflects an inclusiveness for all our members, even those outside of Santa Rosa, and captures the scope of the Chamber's work throughout the entire region through its programs, advocacy, and outreach. The tagline -- "Convene. Empower. Act." -- matches what the Chamber does best:

• The Chamber has always been a convener of people, businesses and resources. Dating back to our earliest endeavors, we have achieved a great deal by connecting people with resources that bring ideas to life.
• The opportunities our organization provides empowers our members, and we will continue to inspire people, elevate business, and support growth in our community.
• Above all, the Chamber organization is rooted in action. The Chamber’s history speaks volumes to what can be achieved when we apply ourselves through collaboration and support.

Our new logo features a multifaceted, connected core with a bright, modern color palette. Individual programs under the new Chamber brand now have a consistent look and feel with a cohesive color palette and typeset. Read more about process behind the Chamber's brand evolution