A Festive Hub of Community Connection Made Possible By You: Winter Lights Sponsorships

For over 40 years, this free, family-friendly event transforms Courthouse Square into a festive hub of community connection—featuring live entertainment, children’s activities, local food and drink, photos with Santa, and the official lighting of the tree.

This event is made possible with the support of local businesses like yours.

Your sponsorship does more than fund a stage or activities—it helps sustain a vibrant downtown economy, drives foot traffic to local storefronts, and keeps a beloved community tradition accessible for all. Held during one of the busiest retail weekends of the year, this high-profile event draws families and shoppers downtown, creating powerful visibility for your business and meaningful impact for our city.

By aligning economic development with civic experience, the Santa Rosa Metro Chamber and your business cultivate a downtown where businesses thrive and residents feel at home—a place where economic vitality and community belonging go hand in hand.

Visit the sponsorship page to learn more or reach out to Chris Kren-Mora at 707-636-2842.