Workshop RFP and Guidelines

The Santa Rosa Metro Chamber’s Professional Development committee recently surveyed our members on their professional development needs. The most requested topics were:

  • How to create a marketing plan
  • Specific marketing tools, including
    • Using social media
    • Network marketing
    • Marketing on a minimal budget
  • Time management
  • How to create a Business Plan
  • How to increase sales

The Chamber is organizing Professional Development Workshops, and we welcome proposals that address these general topic areas. We will consider both individual and group proposals. Although we welcome proposals on all topics, priority will be given to proposals on the ‘most requested topics’ listed above.

Presenting a workshop is free to Chamber Members. Non-Members can pay $250 to present a workshop if your proposal is chosen.

There will be a minimal fee to Chamber members to attend the workshop. Non-members will be welcome, but at a higher fee. The typical workshop will last two to three hours and will take place in the Chamber of Commerce Board Room, which holds up to 40 people. Most Chamber members are small to medium business owners with a general knowledge of business issues, and the workshops should be targeted at that knowledge level.

An ideal workshop will teach practicable knowledge and encourage interaction from the participants. Participants should emerge with greater knowledge about the specific topic and tools to adapt the content to their specific business situations.

These workshops are not meant to be a sales presentation, although clearly the presenters will be experts in the subject matter, which could lead to additional business.

How Will We Evaluate the Proposals?

The Chamber's Professional Development Committee works hard to present high quality and relevant classes to our members. Our aim is to present pure education without a "sales pitch" from the presenter. The handouts and presentation should be educational only. We do want you as a presenter to have a positive experience and possibly grow your business because of your presentation. So we encourage you to put your business cards and promotional materials on the back table and to stay afterward for questions about your offerings in your area of expertise.

We will choose presenters based on the content of the proposals, previous work and references. We value quality presentations and will only be reviewing proposals from Chamber members and those offered at no charge. The Committee may request a meeting or conference call with applicants prior to selection.

Questions can be emailed to Janet Rogers at

Business Name
Contact Person
Cell Phone
Proposed Program Title (54 character max including spaces)
How Will You Market The Workshop?
Program Description (content, length, descriptive paragraph and 3-4 bulleted-format key takeaways for learners)
What hand-outs and materials will be provided for use before, during and after the session?
Please describe the interactive components of your presentation
AV Requirements - Describe
References: Please provide a link to video of prior speaking engagement and website (if applicable)
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