YPN Events

YPN Professional Development Day 2020
Location: Show map
Flamingo Conference Resort & Spa
2777 Fourth Street
Santa Rosa, CA 95405

Date: January 31, 2020
Time: 12:00 pm - 5:00 pm

Flamingo Conference Resort & Spa
2777 Fourth Street
Santa Rosa, CA 95405

Contact: Natalia Chavez
Phone: 707-636-3661
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Email: nataliac@santarosametrochamber.com


Santa Rosa Metro Chamber's Young Professionals Network is proud to present Professional Development Day, a half-day conference designed to provide inspiring and relevant content to young professionals on the topic of leadership. The purpose of YPN is to develop the next generation of community and business leaders in Sonoma County – to reflect that, our speakers are local leaders with insight into what makes this area unique and how young professionals in our community can hone their leadership skills to achieve results.

We have a great lineup of speakers, including:
- Jennifer Silverstein, BeWell Network
- Goretti Barragan, Pisenti & Brinker
- Lynda Hopkins, Sonoma County Board of Supervisors
- Ariel Kelley, Corazon Healdsburg
- Evan Hershey, NBC Securities
- Raissa de la Rosa, City of Santa Rosa
- Chris Rogers, Santa Rosa City Council
- Kerry Rego, Kerry Rego Consulting
- Kate Kelly, Sonoma Clean Power
- Aaron Friedman, Signarama
- Peter Rumble, Santa Rosa Metro Chamber
- Jamie Emerson-Heery, BPM
-Alissia Pope, BPM
-Daniel Wilson


Tickets: $55.00 in advance / $60.00 at the door
Table of 4: $200
Table of 8: $400.00
Exhibitor booths and sponsorships also available



View the Exhibit and Sponsorship Details and get the Exhibit and Sponsorship Registration Form.



Jamie Emerson-Heery, Assurance Senior Manager, BPM

Jamie is a Senior Manager of Assurance at BPM. He has over eleven years of experience in public accounting. His experience includes working with companies in a variety of industries in the public and private sector including winery and vineyard land, consumer products, investment banking, investment funds, real estate and manufacturing. Currently, Jamie is performing financial statement reviews and year-end audits primarily in the wine/craft beverage, consumer products, and financial services industries.

Jamie grew up in Sonoma County playing sports and still enjoys playing soccer and golf. As a student, he was recognized as Sportsman of the Year.

Professional Affiliations
● Board Member and Chair of Finance Committee – Ceres Community Project
● Member – American Institute of Certified Public Accountants (AICPA)
● Member – California Society of CPA's (CalCPA)
● Member – Leadership Santa Rosa Class 35

● Certified Public Accountant (CPA)

News & Events
● BPM’s Alan Alvarez Recognized as “Forty Under 40” Winner
● The North Bay Business Journal Distinguishes Young Business Leaders Annually
● 04.11.19
● 10 North Bay Accounting Leaders You Need to Meet 01.18.19
● Jamie Emerson-Heery Recognized as a Forty Under 40 Winner 03.24.16
● Forty under 40 2016 03.21.16

● Audit
● Industries
● Agribusiness
● Consumer Business
● Wine / Craft Beverage


● BS/Accounting and Finance – University of San Francisco

Peter Rumble, CEO, Santa Rosa Metro Chamber

Peter Rumble began his tenure as the Santa Rosa Metro Chamber's CEO on February 7, 2018.

Prior to joining the Chamber, Mr. Rumble served the County of Sonoma as a Deputy County Administrator. During his public service with the County of Sonoma, Mr. Rumble coordinated the County’s strategic planning and implementation efforts, developed the County’s first community engagement plan, oversaw intergovernmental affairs and legislative advocacy programs, managed the County’s media relations, and established the Health Policy Division, which led the County’s preparation for and implementation of Health Care Reform.

Mr. Rumble is responsible for the development of the Sonoma County Energy Independence program – which has served as a national model for a new private market sector around Property Assessed Clean Energy projects – the Portrait of Sonoma, launched Cradle to Career through the County’s Health Action Council, and developed several water and agricultural related policies, among other achievements. After sharing command of the County’s emergency response during the Sonoma Complex Fires, Mr. Rumble was appointed to oversee the County’s long-term recovery and resilience efforts.

Outside of his career with the County of Sonoma, Peter was a founding partner and CEO of a clean energy company providing services to communities throughout California. During this time, Peter launched the company, raised several million in private capital, laid the foundation for several jurisdictions to launch Community Choice Energy programs, and negotiated the sale of the company.

In his other public sector work, Mr. Rumble conducted research for local governments, such as the San Francisco Board of Supervisors and Illinois Governor’s Office, and worked for the United States Congress on a wide range of issues including nutrition education, emergency services, youth education, workforce development, consumer protection, and tax policy.

Mr. Rumble has a Bachelor’s degree in US History from Pacific Lutheran University, and a Master’s degree in Public Administration from San Francisco State University, graduating with honors. Mr. Rumble is a Fellow and Board member with the Leadership Institute for Ecology and the Economy, and helped recently to merge the organization with the leading local non-profit addressing resilience, Daily Acts.

In 2014, Mr. Rumble was named one of the 40 leaders of the North Bay under age 40. He lives in Santa Rosa with his wife and two children and is an avid cyclist and jiu-jitsu practitioner.

Goretti Hamlin, Director of Human Resources, Pisenti & Brinker LLP

Goretti is a bilingual/bi-cultural strategic business partner and senior leader with over 20 years of experience in Human Resources. Goretti has proven expertise in developing and executing Human Resources strategies from the ground up. She has successfully partnered with executive leaders in various industries and thrives in building, developing, and energizing Human Resources teams while establishing high standards in delivery and customer satisfaction. Goretti is an alumna of Leadership Santa Rosa and was recognized by the North Bay Business Journal as one of 2014’s Forty Under 40.

Goretti’s area of emphasis includes:
● Talent Attraction & Retention
● Employee Relations
● Diversity & Inclusion
● Strategic Planning
● Performance Management
● Organizational Development/Redesign
● Leadership Coaching/Mentoring
● Policy/Procedure Development
● Compensation
● Benefits Administration
● Legal Compliance
● Workers Compensation
● HRIS/HRMS Implementations
● HR Analytics

Lynda Hopkins, Supervisor, 5th District, County of Sonoma

Sonoma County Supervisor Lynda Hopkins represents the geographically large and economically diverse Fifth District. Lynda’s interest in public policy and land use began while attending Stanford University, where she studied environmental problem solving. For over a decade, she and her husband have operated an organic food farm on their family’s land along the Russian River.

Lynda is a passionate advocate for environmental protection, coastal access for all Californians, social justice, and early childhood education.


Ariel Kelley, CEO, Corazon Healdsburg

Ariel Kelley is the acting CEO and former board chair of Corazón Healdsburg. Ariel oversees 10 programs that serve low-income families in Sonoma County and is responsible for program design and evaluation, fundraising, financial oversight and partnerships. Under her leadership, Corazón was awarded non-profit of the year by the California State Assembly.

Recently recognized as one of North Bay Business Journal’s Forty Under 40 notable young professionals for 2019, Ariel also serves as a member of the Sonoma County Planning Commission representing District 4, an elected assembly district delegate to the state Democratic Party, and has served on the board for Healthcare Foundation Northern Sonoma County.

An attorney by training, Ariel earned both a Juris Doctorate and MBA from Golden Gate University as well as a bachelor of science in business administration from the University of Oregon.

Ariel has spent her career as a community organizer and government relations professional. From government relations for America's Cup in San Francisco to serving as the president of the Marina Community Association and the director of the Golden Gate University Alumni Association, Ariel’s community leadership experience is only superseded by her passion for the disenfranchised. As an Ambassador Board member for Rooms that Rock 4 Chemo and a member of the board of Collective Impact, a non-profit aimed at reducing cycles of poverty for African American youth and families in San Francisco, Ariel has made it her life’s work to remove barriers to achieving equity and opening pathways to prosperity for low income families.

Ariel resides in Healdsburg with her husband and two young children. When she’s not attending meetings all over Sonoma County, you’ll find her enjoying live music, a glass of Rosé, or cheering on her alma mater… GO DUCKS!

Kerry Rego, Social Media Consultant, Kerry Rego Consulting

Kerry Rego is a social media trainer, technology consultant, author, and speaker working with individuals, businesses, government, and nonprofits since 2006. She educates people, implements tools, and trains staff on new media. Kerry is a lecturer at Sonoma State University and adjunct faculty at Santa Rosa Junior College. She’s a recipient of the North Bay Business Journal’s 2011 “Forty Under 40 Award” and the author of The Social Media Starter Kit and What You Don’t Know About Social Media CAN Hurt You: Take Control of Your Online Reputation.



Kate Kelly, Director, Public Relations & Marketing, Sonoma Clean Power

As Director of Public Relations and Marketing, Kate Kelly directs the Public Relations, Marketing, Communications, Social Media, Local Legislative Affairs and Community Outreach efforts for Sonoma Clean Power.

Kate has more than twenty-five years of public relations, marketing planning and strategy, advertising, communications, market research and community outreach experience locally.

Kate possesses a B.A. in English Literature from Sonoma State University and is active in local business and non-profit organizations. Ms. Kelly is a graduate of the Santa Rosa Metro Chamber of Commerce’s Leadership Santa Rosa Class XXXI, and is a current Board member for the Sonoma County Alliance and Santa Rosa Metro Chamber of Commerce. Past civic involvement includes being Past Chair of both the Santa Rosa Metro Chamber of Commerce’s Santa Rosa Young Professionals Network and the Marketing Association of California. Kate was a recipient of the North Bay Business Journal’s Top Forty Under 40 award in 2008 and Women in Business award in 2019.

Under her leadership, in 2018 SCP launched an award-winning re-brand and new website, earning a Gold Davey Award for best Government Website Experience and a Silver Davey Award for Best Energy Website Experience.

Daniel Wilson, Partner, Anderson Zeigler, P.C.

Daniel J. Wilson is a skilled litigation attorney with experience representing some of the world’s leading companies in a wide range of high-stakes, complex litigation.  Prior to joining Anderson Zeigler, Daniel spent several years as an attorney at the San Francisco headquarters of the prestigious international law firm Morrison & Foerster LLP.  In March 2018, Daniel joined Anderson Zeigler and was promoted to partner in January 2020.  Since joining Anderson Zeigler, Daniel has developed a wide-ranging litigation and counseling practice. He has significant experience litigating and advising on business disputes and disputes involving employment, real property, and trust & estates.  Daniel is a graduate of University of Pennsylvania Law School and has a master’s degree from the London School of Economics and B.A. from University of California, Berkeley, where he graduated summa cum laude and was elected Phi Beta Kappa.  When he is not practicing law, Daniel can be found playing guitar, rock climbing, and serving on the boards of the Children’s Museum of Sonoma County and Active 20-30 Santa Rosa (#50).



Keith Roberts

Keith Roberts has a bachelor’s degree in business management from Sonoma State University. He worked for the City of Santa Rosa for 12 years in economic development and tourism marketing and most recently as Marketing & Communications Manager for Santa Rosa Community Health. Keith is chair of Santa Rosa Young Professionals Network, board member of Active 20-30 of Santa Rosa #50, and on the City of Santa Rosa's Community Advisory Board. Additionally, he is a graduate of Leadership Santa Rosa Class 31 and Local Leaders Academy of Sonoma County.





Jennifer Silverstein, BeWell Network

Jennifer Silverstein is the creator of The BeWell Method; Leadership for Life, a highly effective approach for living the life you envision. Jennifer synthesizes adult developmental and leadership theories, neuroscience, emotional intelligence, and mindfulness practices in order to bring her clients cutting-edge techniques that foster transformational change. Her training and coaching methods have been used in higher education, government and nonprofits as well as start-ups and private industry. Jennifer holds a Bachelor of Science in Organizational Behavior and Leadership from the University of San Francisco, a post-graduate certificate in Transformational Leadership Development, a Human Resource Management certificate, is a MHS EQ.i 2.0 and EQ.i 360 certified practitioner. She’s received certifications in mindfulness and embodiment trainings from Greater Good Science Center and Leadership Embodiment. She is an Accredited Certified Coach through the International Coach Federation (ICF), a member of the Golden Gate Chapter of the Association of Talent Development (ATD), and on the Board of Directors for the Senior Advocacy Services. 

Chris Rogers, Santa Rosa City Council

Chris was elected to the Santa Rosa City Council in 2016 and served as Vice Mayor of the City in 2018 and 2019. Locally, Chris serves on the City's rebuild, longterm finance, cannabis, open government and climate action subcommittees. He's the City's representative to the California League of Cities legislative taskforce and serves as Vice Chair of California's Environmental Quality committee. He also represents Santa Rosa on the Sonoma County Transportation Authority and was elected as a Director of the SMART train by Sonoma County's nine cities in 2019. Chris has a Bachelor’s degree in Political Science from UC Santa Barbara and a Masters in Public Administration from Sonoma State University. He was born in Santa Rosa and is a specialist in local government, municipal finances, and community engagement.  

Raissa de la Rosa, City of Santa Rosa

Raissa de la Rosa is the Economic Development Division Director for the City of Santa Rosa. She brings to this position experience from a career spent in non-profit and local government administration. Her focus is on economic development initiatives and placemaking considerations that bolster the economic, environmental, and equity interests for the City. Current projects include infill development and land-use intensification in the downtown core to meet the full spectrum of new housing and business needs. Prior to coming to Santa Rosa, Raissa managed the cultural funding program for the City of Oakland, and before that ran a performing arts theater in San Francisco.  



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Office: (707) 545-1414
Fax: (707) 545-6914


Santa Rosa Metro Chamber
50 Old Courthouse Square
Suite 110
Santa Rosa, CA 95404


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