Community Events

Wine Entrepreneurship: Strategies for Building & Growing Your Wine Business
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Wine Spectator Learning Center, SSU
1801 E Cotati Ave
Rohnert Park, California 94928
United States

Date: March 21, 2019
Time: 6:00 pm - 9:00 pm

Location:
Wine Spectator Learning Center, SSU
1801 E Cotati Ave
Rohnert Park, California 94928
United States

Contact: Erin Ringstad
Phone: 707-664-3235
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Email: ringstad@sonoma.edu

Registration

Through advanced study and application of strategic business management principals, this 8-week graduate-style certificate course takes a systematic look at the various components of a successful wine business. Culminating with a finished strategic business plan, students explore essential business development tools and practices to help guide their entrepreneurial visions toward sustainable profitability and cash flow in today’s competitive wine industry.


About the Instructor: Anisya Thomas Fritz, Ph.D., is a Proprietor of Lynmar Estate, a family-owned producer of ultra premium Pinot Noir and Chardonnay, where she serves as the Director of Marketing and Consumer Sales. She is also co-founder of the Fritz Institute, a not-for-profit organization that works on improving the system of humanitarian aid and disaster relief around the world, and LynnCo Supply Chain Solutions, a logistics provider, where she is the CEO and Chairman of the Board.
 
The author of numerous articles on competitive strategy, international entrepreneurship, and humanitarian relief, Dr. Fritz has published in leading journals such as the Harvard Business ReviewStrategic Management Journal, and the Journal of International Business Studies.



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