YPN Events

YPN Professional Development Day 2019
Location: Show map
Flamingo Conference Resort & Spa
2777 Fourth Street
Santa Rosa, CA 95405

Date: January 25, 2019
Time: 12:00 pm - 5:00 pm

Flamingo Conference Resort & Spa
2777 Fourth Street
Santa Rosa, CA 95405

Contact: Erin Douglas
Phone: 707-636-3667
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Email: erind@santarosametrochamber.com


Online registration is closed. Tickets are available at the door but seats are limited.

Santa Rosa Metro Chamber's Young Professionals Network is proud to present Professional Development Day, a half-day conference designed to provide inspiring and relevant content to young professionals on the topic of leadership. The purpose of YPN is to develop the next generation of community and business leaders in Sonoma County – to reflect that, our speakers are local leaders with insight into what makes this area unique and how young professionals in our community can hone their leadership skills to achieve results.


Michelle Ausburn, CPA, BPM

Marcus Benedetti, President and CEO, Clover Sonoma

Bianca Broos, Coach & Strategist

Barry Friedman, President and CEO, Friedman's Home Improvement

Supervisor James Gore, Fourth District Supervisor, Sonoma County, Sonoma County Board of Supervisors    

Letitia Hanke, CEO and President, ARS Roofing

Jennielynn Holmes, MPA, Senior Director of Shelter and Housing, Catholic Charities of the Diocese of Santa Rosa

Kevin Jorgeson, Superstar Rock Climber and Local Entrepreneur, Session Climbing

Esther Lemus, Councilmember, Windsor Town Council

(Read Biographies Below)


12:00 - 1:00 Lunch and Registration
1:00 - 5:00 Program Speakers 
Lunch will end promptly at 1:00 pm.


Early Bird Tickets: $55.00 (add $5 after 1/20)
Table of 8: $400.00
All tickets include lunch provided by the Flamingo.
Exhibitor booths and sponsorships also available


(Look for the Login button to the right on the registration page. Logging in will pre-populate your company and contact info as well as unlock member pricing.)


View the Exhibit and Sponsorship Details and get the Exhibit and Sponsorship Registration Form.


Michelle Ausburn

Michelle is a Partner in Assurance and Craft Beverage Industry Group Leader at BPM. Her area of expertise is GAAP compliant financial accounting and reporting. She serves middle-market, privately-held, family owner-managed, and institutionally owned businesses and publicly held companies. She has experience working with companies in the start-up phase through ownership transition, including IPO. She spends the majority of her time working with wineries, vineyards, real estate entities,négociants, custom crush facilities, wine and spirits distribution companies, natural and organic food companies, and non-wine agriculture. As a result, she has extensive knowledge of the more common and complex accounting issues those types of businesses face. In addition to providing traditional audit and review services, she offers guidance in the areas of business combinations, consolidations, lease accounting, inventory valuation, revenue recognition, and evaluation of internal control. Michelle also oversees employee benefit plan audits.

Michelle has served on several boards including as Treasurer for the Napa/Sonoma Chapter for Women for WineSense (2011-2013) and Treasurer and Finance Committee Chair for The Healdsburg School (2013-2015). Since 2009, she has served on the planning committee for the Cal CPA Wine Industry Conference where she has also presented on GAAP accounting and reporting in the wine industry. Michelle has also participated as a speaker at the Wine Industry Technology Symposium and through Sonoma State University’s Wine Business Program.

She is active in the Firm’s recruiting efforts at SSU and leads the Firm’s WIN! Initiative – a program dedicated to creating opportunities that improve women leadership participation from its current level to a level that is more reflective of women in the workforce.

Marcus Benedetti

Marcus Benedetti is Chairman and CEO of family owned and operated Clover Sonoma. He was born and raised in Petaluma and he is the grandson of original founder Gene M. Benedetti. Marcus became President in 2006, CEO in January 2011 taking the reins from his father Dan Benedetti, and became Chairman in July 2015.

Marcus studied in Business Administration at the University of Alaska, Fairbanks. Upon completion of his studies, he returned to Petaluma where he started his career at Clover. He started working in the warehouse in 2000, moved on to delivering milk to schools, and then later products to restaurants in the Sonoma area. As a Clover sales representative, he called on accounts in Sonoma and Mendocino Counties; and as demand for Clover products grew, he helped get Clover established in new markets like Sacramento and Los Angeles.

He stays current with the changes to the industry and the marketplace by sitting on the board of the Associated Independent Dairies of America, Dairy Institute of California, UC Davis Agriculture Sustainability Institute, Social Advocates for Youth, Wells Fargo Center for the Arts, and Boys and Girls Club of Marin & Southern Sonoma Counties.

Marcus and his wife Mary Beth Nowak love spending time outdoors with their sons Jack and Henry and daughter Maeve.

Bianca Broos

Bianca Broos is a seasoned Business & Branding Strategist who founded her own Agency 12 years ago. In her career, she has helped entrepreneurs and leaders in business to achieve their goals and break through personal barriers. She has developed modules to educate, empower and equip people in identifying their strengths and making decisions from a place of authentic confidence.Through her process, she and her team have supported businesses in effectively communicating their brand. Bianca believes that people need to be educated, empowered and equipped to do good work and live fulfilling lives, she calls this "workflourish." She supports her audience to recognize possibilities, activate and engage their potential to experience success.

Barry Friedman

Barry is the third-generation leader of Friedman’s Home Improvement, a family owned business celebrating over 70 years serving the North Bay and North Coast. Based in Petaluma, Friedman’s employs over 600 Team Members at it stores located in Santa Rosa, Petaluma, Sonoma and Ukiah. With Friedman’s focus on “delivering the human-side of home improvement,” Barry and the team continue to honor the Friedman family legacy of putting people first, demonstrating this with a care and commitment to their team, customers and community.

Barry is a graduate of Lewis & Clark College. He and his wife Heidi live in Santa Rosa with their four children.

Supervisor James Gore

Letitia Hanke

A small-town girl from Lake County, California, Letitia Hanke grew up dreaming of a music career. Recognized from childhood for her musical talents, she attended Sonoma State University envisioning a future in the performing and recording arts. When the opportunity arose, she took a position at a prominent roofing company and managed the business for 8 years. In 2004, she started her own roofing company known as ARS Roofing, Gutters & Solar. In June of 2018 she celebrated 22 years in the industry, 14 as CEO. She currently employs 25 full-time, year-round employees servicing the North Bay.

Letitia’s vision to advocate for the disadvantaged inspired her to start the 501c3 nonprofit foundation called The LIME Foundation.

Jennielynn Holmes





 Kevin Jorgesons

BORN TO CLIMB: Santa Rosa native Kevin Jorgeson began climbing as a toddler - trees, fences, cupboards, ladders, everything. At age 10, he discovered rock climbing when he attended the grand opening of his local climbing gym.

By age 19, Kevin was the top ranked climber for his age in the country. He then turned his focus toward establishing the most beautiful and dangerous boulder problems in the world.

In 2009, he began work on the Dawn Wall project with Tommy Caldwell. On January 14, 2015 - after 19 days on the wall and six years of work - Tommy and Kevin succeeded on what's being called the world's hardest climb.

Esther Lemus

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Office: (707) 545-1414
Fax: (707) 545-6914


Santa Rosa Metro Chamber
50 Old Courthouse Square
Suite 110
Santa Rosa, CA 95404


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