Wine Business Institute Announces Second Volume of Academic Case Research Journal
New Case Studies Offer Insights and Lessons Learned from Wine Industry Organizations in Italy, Germany, Spain, and U.S.
Rohnert Park, California – The Wine Business Institute (WBI) in the School of Business and Economics (SBE) at Sonoma State University (SSU) today announced the second volume of its Wine Business Case Research Journal, an electronic journal dedicated to international wine business issues and published semiannually as an industry digest for qualified academics, scholars, students, and wine industry stakeholders. Case studies featured in the second volume offer an examination of issues related to the valuation of a California Central Coast family-owned winery; challenges of leadership transition and strategy change at a family-owned business in northern Italy; restructuring of sales channels and marketing strategy at a German winery; and brand equity planning across multiple wineries in Spain.
The complete second volume is available here: https://wbcrj.scholasticahq.com/issue/604.
“This collection of case studies provides wine industry stakeholders a resource for strategies and approaches to stay competitive in a rapidly evolving and globalized business,” Dr. Armand Gilinsky Jr., Korbel Professor said. “Case studies are grounded in field research to illustrate the complex challenges and opportunities for wine businesses in transition, whether family-owned, focused on regional markets, or large firms with international operations.”
The Wine Business Case Research Journal is published in an open-access format so that authors can retain copyrights to their work, and case studies are "double blind" reviewed so that authors and reviewers remain anonymous. Members of the Journal staff include Founding Editor and Korbel Professor, Dr. Armand Gilinsky; Associate Editor and Bordeaux-based international winemaking consultant, David Rowe; Production Coordinator and Sonoma MBA, Valery Vue; Consulting Librarian, Rita Premo; and Student Editor, Marguerite Williams. The publication's founding editorial board includes five past editors of academic journals, wine business researchers, and university scholars from the U.S., France, Germany, Spain, Italy, Australia, Mexico, New Zealand, and South Africa.
For more information regarding the Wine Business Case Research Journal, including sample case topics and submission guidelines, or to submit case research for the Spring/Summer 2018 edition, please contact wbizcase@sonoma.edu, or visit https://wbcrj.scholasticahq.com/. For information regarding wine business academic programs and degrees, please visit www.sonoma.edu/sbe, or contact (707) 664-3235 or winebiz@sonoma.edu.
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About the Wine Business Institute
The Wine Business Institute (WBI) is an education and research institute of the School of Business and Economics (SBE) at Sonoma State University (SSU). SSU is the first U.S. institution of higher learning to offer programs and degrees specializing in the business of wine. It is the first school of business in the world to offer an executive-level wine business degree. In 2018, WBI will open the Wine Spectator Learning Center, a 15,000-square-foot education complex dedicated to training the next generation of leaders for a changing global wine industry. With its unique location, expert faculty, and deep relationships in the world of wine, WBI attracts current and future professionals from California and around the world to experience the expertise and wealth of connections among students, alumni, and industry leaders.
