Sonoma Clean Power Launches Final EV Incentive Program & Debuts New Brand
Sonoma Clean Power, the public electricity provider for Sonoma and Mendocino counties, recently announced the launch of their third and final electric vehicle incentive program, along with an updated brand identity and new website.
“The program is back with a new look, but with the same great incentives on electric cars and home chargers,” said Kate Kelly, SCP’s Director of Public Affairs and Marketing.
SCP worked with The Engine is Red, a full-service Santa Rosa-based creative agency, to update the Agency’s brand identity and website. The purpose of this update was “to better reflect our service territory, which now includes Mendocino County, and to communicate the Agency we are today which has evolved beyond generating clean energy to a wider focus on reducing emissions in general. Our goal is to see increased participation from our customers through our programs,” Kelly added.
The Drive EV program, in its third and final year, will run from now through November 16, 2018, and offers incentives up to $4,000 exclusively for SCP customers. Additional manufacturer and dealer discounts, rebates, and tax credits may also be available.
The program will be communicated in English and Spanish via direct mail, print, digital and outdoor advertising, radio, TV, social media and other mediums. SCP customers can get started by applying at DriveEV.org.
“We are extremely proud of the transformative nature of the Drive EV program, which has already helped 800 families get discounted electric cars and provided 1,900 home chargers over the past two years,” said SCP CEO, Geof Syphers. “Drive EV is one example of the innovative and practical programs we’ve been able to provide customers. Bulk discounts on electric vehicles are helping us address climate change by making these high-performance cars more affordable."
SCP extended its popular free EV home charging station program through June 2019, but they’re not stopping there. After the completion of the Drive EV program, the Agency will focus on growing the public charging network in Sonoma and Mendocino counties to further help the region transition away from gasoline-powered vehicles.
“Replacing gas vehicles with electric cars, and charging them on clean, renewable energy is the single largest step an individual can take in reducing their carbon footprint,” added Syphers.
