Kurt Hoffmann Completes Commitment to Start-up Reverse Focus

Kurt Hoffmann has amicably left his position as Vice President of Marketing & Web Development for Reverse Focus effective May 15, 2015.

Hoffmann joined the Redding-based startup as an equity Partner in November 2007. Hoffmann recently had a successful exit from his equity stake in the company for an undisclosed amount.

Reverse Focus has become the leading online platform providing technology, marketing and news to professionals in the reverse mortgage industry. The company was founded by a group of Redding-area reverse mortgage experts along with Hoffmann and with the support of his marketing agency, Abra Marketing. Reverse Focus includes one of the industry’s leading news blogs, a host technology and marketing tools, and the Sales Engine CRM.

Eric Hiatt, Reverse Focus CEO and one of the founding Partners said, “Kurt provided the branding, marketing and web development expertise to help us take Reverse Focus from a concept on a white board to a leader in the industry.”

“Reverse Focus gave me exciting opportunity to use my marketing and web expertise not just to serve a client, but to help build a business from the earliest stages. Working to build Reverse Focus has provided incredible experience,” Hoffmann said. Abra Marketing will continue to be the agency of record for Reverse Focus.