Macy's donates more than $60,000 to the Sonoma County Resilience Fund and offers special shopping experience to first responders

Posted by: Unknown on Monday, December 2, 2019 at 12:00:00 am

In support of community relief and recovery following the tragic wildfires in Sonoma County, Macy’s has donated a total of $30,000 to the Sonoma County Resilience Fund, established by the Sonoma County Community Foundation.

From October 28 through November 21, Macy’s stores offered customers the opportunity to round-up their in-store purchase to the nearest dollar (up to $.99) to benefit the Sonoma Family Meal Charity Group ; $30,319 was raised through the round-up campaign with 100 percent of the funds benefitting victims and their families affected by the fires.

Macy’s colleagues will present the total check donation on Friday, December 6 at Macy’s Santa Rosa. As part of this, Macy’s would also like to recognize the significant contributions of Sonoma County local heroes – the first responders. First responders will be celebrated in-store Friday 12/6 and Saturday 12/7 with a special shopping experience, giveaways and more.

Any 1st responder and their family can participate:

  • Extra 30% discount throughout the store
  • Extra 15% discount in Cosmetics and Beauty
  • Store Tour Bingo.  Get a raffle ticket for every department to enter to win Bath goods, Housewares, Shopping Spree, and more.
  • Participate the Santa Rosa Plaza granting celebration on Friday at 8:30am & receive a free sway bag
  • Complementary facials & hand massage throughout the day
  • Complementary Personal Shopper to help find your perfect gift for the holidays
  • Enjoy free parking.  Ask any colleagues for details.

Additionally, to help those who need to replenish lost or damaged items, Macy’s will offer a disaster relief savings pass for all those affected by the wildfires. As residents look to rebuild, Macy’s wants to offer the community its best discount, 30 percent to 10 percent off regular and sale items in-store at Macy’s Santa Rosa and Coddingtown. Customers can simply show a FEMA, insurance card or ID with valid address to a Macy’s colleague to obtain a voucher that allows the customer to receive the discount when making eligible purchases at any Macy’s store through January, 31, 2020.

Macy’s will continue to work with the Sonoma community to identify meaningful ways to support our neighbors and friends impacted by this tragedy.

The Sonoma County Resilience Fund was established in 2017 to support recovery efforts from the North Bay Firestorm. The Resilience Fund is the largest long-term recovery fund in Sonoma County. The Foundation focuses on three key areas: helping individuals impacted by the fires, healing the long-term effects of trauma and housing solutions for our community. The Sonoma County Resilience Fund is committed to ensuring that 100 percent of the donations made to the fund directly support victims and their families.

Sonoma Family Meals was born in the darkest hours of the October 2017 wildfires in Sonoma County, food writer Heather Irwin rallied top chefs from the Bay Area to donate prepared meals to families who had lost homes, were without power for days, or who had been displaced by the fires. SFM offers nourishing, chef-made meals to families who have lost homes as a way to bring families together at the table again.

In addition to the check presentation to The Sonoma County Resilience Fund, Macy’s will celebrate National Believe Day on Friday, Dec. 6 by hosting letter writing events in stores across the country and doubling donations to Make-A-Wish® for every letter to Santa collected in stores or online at that day.

Macy’s 12th annual Believe letter-writing campaign seeks to capture the joy and generosity of the holiday season by asking the community to come together to help grant wishes for children with critical illnesses. From Nov. 4 through Dec. 24, 2019, Macy’s has pledged to donate $1, up to $1 million, to Make-A-Wish for each letter collected in-store or submitted online at On National Believe Day, Macy’s will double its donation to Make-A-Wish, pledging $2 for each letter collected, up to an extra $1 million, above the existing $1 million campaign goal, to help children’s life-changing wishes across America come true.

For more information about Macy’s Believe campaign, visit

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