Downtown Association

For detailed information on budget, boundaries, governing board and assessment calculations, view the District Plan [PDF]The City of Santa Rosa has given downtown property owners the chance to improve our downtown – but we need your vote to make it happen.

A Downtown Santa Rosa Community Benefit District is a special assessment based on property square footage and street frontage that property owners pay to enhance services such as:

  • addressing safety & homeless problems
  • maintaining sidewalk cleanliness
  • improving landscaping
  • installing decorative amenities like lighting & seating
  • promoting & protecting downtown’s image
  • managing events at Courthouse Square
  • providing directional signs & services

Most importantly, the funds are controlled by an independent board comprised of property owners paying the assessments. In addition, the City of Santa Rosa cannot use these funds to replace services currently provided nor use the funds for its own budget.

The proposed community benefit district is approximately 25 square blocks consisting of 159 parcels owned by 118 property owners, including the City of Santa Rosa, shown in the map. While the City of Santa Rosa will also pay an assessment, the assessment funds cannot backfill existing city services.

To move forward, the community benefit district needs votes from property owners that represent at least 30% of the total assessments. The City Council will then call a second vote to establish the district legally, which requires a more than 50% vote. Property owners have the right to dissolve the district at any time.


I support the District because it will help make Courthouse Square and the downtown area more attractive for locals to enjoy and for visitors to spend time.”

Hugh Futrell, downtown business and property owner

“Successful cities have vibrant downtowns. I support the District because people who own businesses and property downtown can have more control over the activity and services that make our downtown more successful.”

Sonu Chandi, downtown business owner

“I grew up in downtown Santa Rosa. I support the District because it gives us the opportunity to build upon the success of our reunified square and help business grow.”

 – Michael Hyman, downtown business and property owner

“We have invested our lives in downtown Santa Rosa. I support the District because it will provide even more reasons for people to come downtown to eat at our wonderful restaurants and spend time in our shops.”

Sue and Ric, downtown business and property owner



Office: (707) 545-1414
Fax: (707) 545-6914


Santa Rosa Metro Chamber
50 Old Courthouse Square
Suite 110
Santa Rosa, CA 95404


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