Latinos Conference Offers Tools to Enhance Diversity, Develop Leaders
Published Wednesday, March 8, 2017 10:30 am
by Michael Lopez, VP of Vantreo Insurance Brokerage

Attendees of the Latinos in the Workplace Conference represent a wide array of businesses and organizations.

As many North Bay companies in the construction, agricultural, manufacturing and other industries hire an increasing number of Latino employees, it’s imperative that companies are clear on how to better understand the Latino culture and how to be more effective in communication as it relates to safety, wellness and education, and what it takes to coax, encourage and inspire their workforce to embrace leadership roles within their companies. 

The 12th Annual Latinos in the Workplace Conference on March 16 offers employers and supervisors the tools to address diversification, workplace safety, education and immigration and will provide proven strategies to enhance cultural diversity, unlock the potential of your Latino workforce, and develop leaders.

Employing Latino employees, which is increasingly the case with many North Bay companies in these industries, presents additional challenges because of the language and cultural barriers. In today’s workplace, Latinos represent a significant and growing share of the workforce.

The majority of all employees coming to work want to do a good job and Latinos are no exception. They work hard, and strive to please their employers by going the extra mile to get the job done, but communication is a major issue. In addition, cultural beliefs can sometimes cause Latinos to push the limits and not be as safety conscious as they should be. How well Latinos perform in the workplace is related to how well they are managed. We want to give supervisors and managers the tools they need to improve the effectiveness of Latinos on the job, enhance overall performance as well as reduce occupational injuries.

Understanding cultural diversity can help companies develop communication programs to effectively address specific cultural nuances in order to influence the right behaviors. To develop an effective company cultural intelligence it is important to dive deeply into the belief systems and preferences of their Latino workforce.  

This twelfth-annual Latinos in the Workplace conference on March 16th, “Moving Forward Together” will emphasize maintaining a spirit of unity during our nation’s current political climate. The conference will provide information for business owners and their middle level managers and HR professionals on how to coax, encourage and empower their Latino workforce to achieve greater productivity through proper communication, education, wellness and safety initiatives, while helping companies better understand their traditional beliefs and learn from best practices.

For more information about the conference topics, speakers and tickets, visit the 2017 Latinos in the Workplace event page.

Michael D. Lopez - As Vice President of VANTREO Insurance Brokerage, Mr. Lopez provides more than 20 years of leadership experience in providing strategic risk management, insurance, and corporate culture leadership solutions for top tier, multi-location, and high growth companies.

Mike is the founder of the Annual “Latinos in the Workplace Conference” and holds the following professional designations: Construction Risk and Insurance Specialist (CRIS), and Life Underwriter Training Council Fellow (LUTCF) Mike can be reached at (707) 546-2300, x237,  or

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