Chamber Events

Wake Up Santa Rosa: Impact of Cannabis on Sonoma County
Location: Show map
Vintners Inn
4350 Barnes Road
Santa Rosa, CA

Date: September 13, 2017
Time: 7:00 am - 9:00 am

Vintners Inn
4350 Barnes Road
Santa Rosa, CA

Contact: Dheepa Johnston
Phone: (707) 545-1414
Add to Calendar: Outlook | Google


Now that Prop 64 has passed and regulations are being developed, what's next for the cannabis industry in Sonoma County and California? We'll get the business perspective, the advocacy outlook and an economic overview.

Our moderator will be Dr. Bill Silver (Sonoma State University), and panelists include Nick Caston (Pacific Expeditors), Amy Jenkins (Platinum Advisors) and David Guhin (City of Santa Rosa).

$30 for members | $40 for non-members (add $10 after 9/8)
Tables of 8 and Promotional Tables Available


About the moderator and panelists

Dr. Bill Silver

As Dean of the School of Business and Economics at Sonoma State University, Bill Silver has helped SSU become the educational catalyst for a collaborative thriving North Bay economy.  Paving the way is SSU’s Wine Business Institute, which under Dr. Silver’s leadership has become the premier global center for wine business education and research.

Dr. Silver is the co-author of the forthcoming book, Way of Zing – A Guide to Aligning Work and Life, written with Mark Gregory Nelson.  The Way of Zing is a story about living a life of purpose and relevance, where what the world needs from you is in congruence with who you are.  Nelson and Silver share some simple yet profound practices to leading a work/life full of prosperity, discovery, connection and meaning, the quadruple bottom line of human vitality.

Before joining SSU, Bill Silver was Chief Operating Officer and Senior Associate Dean at the University of Denver’s Daniels College of Business.  During his tenure at the University of Denver’s business school, Dr. Silver directed executive and corporate education programs for more than 75 client organizations including First Data Corporation, Newmont Mining, Coors Brewing, Kaiser Permanente, Hewlett Packard, Time Warner Telecom, and Lockheed Martin.

Combining his interests in behavioral, cognitive, and leadership sciences, Silver incorporates experiential and expeditionary learning into his programs, using activities such as sailing, rock climbing, rafting, martial arts, international travel, and service learning to teach people business acumen, leadership intelligence and the ability to deliver results. He has written extensively for professional journals about leadership effectiveness and business performance.  Silver majored in organizational psychology at University of Michigan, where he received a B.A. with Distinction and High Honors.  He began developing his philosophy of leadership while earning his Ph.D. in Business Administration at the University of Washington.

Bill Silver is an avid martial artist, an enthusiastic explorer of wineries, and a determined trail runner.  He lives in Santa Rosa with his wife Adrienne, a pediatrician for Kaiser Permanente, and their three children:  Benji, Zachary, and Ari.  They spend all of their spare time hiking, skiing, biking, kayaking and enjoying Sonoma County’s bounty of food, music, art, and beautiful parks and trails.

Nick Caston

Nick Caston is the Chief Strategic Officer for Pacific Expeditors Consulting Services, L.L.C., a cannabis business consulting company.  In this role, Nick provides businesses in the cannabis industry a full spectrum of regulatory and legislative services, including: state and federal legislative efforts; public relations; state and local government relations; compliance; and regulatory affairs.

Nick has worked in public policy for more than a decade, including serving in the office of former Assemblywoman Noreen Evans. During his tenure in the public sector, Nick developed an expertise in California environmental and land-use policy. He has worked on sustainability campaigns focusing on land-use, transportation, and working families from the State Capitol and throughout California.

In addition, Nick has had extensive experience in California’s political sphere, garnering awards for his political consulting efforts.

In his professional role, Nick serves on the Board of Directors for the California Growers Association and the California Cannabis Industry Association – Sonoma County Chapter. Each week, Nick Co-Hosts the “CannaBiz” radio segment on The Drive with Steve Jackson, streaming at

Nick is a Co-Chair of the California Democratic Party’s Resolution Committee. Previously, Nick served as the Vice-Chair of the City of Santa Rosa, CA Planning Commission, Vice-Chair of the California Democratic Party Environmental Caucus and was a member of the California Community College Trustees Board of Directors.

David Guhin

Mr. Guhin has over 15 years of experience in the public sector, most of which has been with the City of Santa Rosa’s Water Department. In July 2015 Mr. Guhin was asked to lead the former Community Development Department through a series of strategic changes. His first tasks were to tackle the organizational changes that would create the new and revitalized Planning and Economic Development Department and to engage staff in visioning, developing, and implementing a comprehensive Process Improvement Action Plan aimed at positively altering the experience of doing business with and for the City. 

In his time with Planning and Economic Development, which includes the City’s Planning, Building, Engineering and Economic Development functions, Mr. Guhin has established ongoing process improvement implementations, integrated the Engineering Development Services and Economic Development Divisions into the department, guided the development of the Housing Action Plan, and is leading the development of the City’s medical cannabis comprehensive policy and tax initiatives.

Mr. Guhin holds a Bachelor’s of Science degree in Engineering from the South Dakota School of Mines and Technology, and he is a Registered Professional Engineer in the State of California.



Upcoming Chamber Events

6:30 pm - 10:00 pm

Movie Night on the Square: La La Land

Movie Night on the Square, an annual summer series of outdoor movies, takes place at Courthouse Square in downtown Santa
Read More
11:00 am - 5:00 pm

2018 Golf Tournament

It's the perfect event to mix both business and pleasure: the Chamber's Annual Golf Tournament. Get your team together for a
Read More
Go Back | Send this page to a friend | Add to Outlook  | Add to Google Calendar


Office: (707) 545-1414
Fax: (707) 545-6914


Santa Rosa Metro Chamber
50 Old Courthouse Square
Suite 110
Santa Rosa, CA 95404


Back to top