Work at the Chamber

Director of Marketing, Visit Santa Rosa

Position and job title

Job Title: Director of Marketing

Hours: Full Time - Exempt

Reports to: Visit Santa Rosa Executive Director

Salary Range: Based Upon Experience

Position summary

The Director of Marketing is responsible for the strategy, creation and execution of Visit Santa Rosa’s marketing & communications along with overseeing the online presence and outreach in support of Visit Santa Rosa’s mission.  These responsibilities include multiple channels such as social media, website, e-newsletters and electronic advertising, public relations and marketing.   The Director of Marketing will be asked to inspire and engage overnight visitor travel to Santa Rosa and should be a storyteller at heart.

Responsibilities

  • Maintain Visit Santa Rosa’s website optimizing the user experience and visitor engagement;
  • Create and distribute e-newsletters including those to visitors, members and specialty audiences;
  • Responsible for Visit Santa Rosa’s social media activity including the blog and managing the company pages;
  • Prepare and implement VSR’s digital and print campaigns including; concept creation, graphic design, and placement strategies;
  • Integrate all digital platforms and channels for maximum reach and engagement;
  • Implements SEO and other strategies to drive online traffic to visitsantarosa.com;
  • Manage and create both daily and weekly content across all platforms;
  • Assist the ED and VSR team in the preparation of the annual marketing plan, and marketing budget;
  • Supervise and prepare various reports showing results and present to the Board of Directors as necessary;
  • Ensure all digital strategies are mobile friendly;
  • Monitor and evaluate trends and competition staying on top of the latest/new platforms, recommending changes in current programs that maximize Visit Santa Rosa’s effectiveness;
  • Direct the coordination of all VSR collateral including the creative concepts, design, graphics and printing;
  • Collaborate with regional partners to promote the Santa Rosa and Sonoma County brand;
  • Coordinate content with VSR and Chamber partners;
  • Be an ambassador for Visit Santa Rosa, the California Welcome Center Santa Rosa and the Santa Rosa Chamber of Commerce in the surrounding community;
  • Participate in professional development opportunities including certifications to enhance job performance;
  • Attend and represent VSR at local festival and events to promote the destination thought various channels;
  • Manage the company’s digital library;
  • Assist the ED with Public Relations and FAM/media trips related to writers and influencers and attend trade shows as the VSR representative;
  • Work with the ED and VSR’s public relations vendor to create and implement the public relations strategies to include; overall engagement, press releases, events and communications;
  • Other duties as assigned by the Executive Director

Preferred Background, Experience & Qualifications

  • A passion for tourism and hospitality
  • A bachelor's degree in marketing, digital media or communications is preferred
  • Excellent verbal and written communication and presentation skills
  • Excellent copywriting, editing and proofreading skills
  • Knowledge of Santa Rosa and Sonoma County tourism assets
  • Experience in working in primary social media platforms
  • Experience with web site creation and maintenance
  • Experience working in a team environment
  • Proficient in computer programs
  • Some evenings and weekends required along with the ability to travel for professional development conferences and trade shows
  • Strong ability to multi-task and prioritize

 To apply, send your resume and cover letter to Brad Calkins at bradc@visitsantarosa.com.

FOR ANY INQUIRIES,
PLEASE CALL OR EMAIL US:

Office: (707) 545-1414
Fax: (707) 545-6914

OUR ADDRESS

Santa Rosa Metro Chamber
50 Old Courthouse Square
Suite 110
Santa Rosa, CA 95404

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